TBID Agenda April 14, 2016
See page 11 for Morro Bay Visitor Statistics & Impact. This lists the number of guests in 2016 and the ADR (Average Daily Rate) of Vacation Rentals. VRs represent the lowest cost of a head in bed in Morro Bay. The VR component of guest accommodation is 10% of the hotel market and also represents the only true luxury accommodation in Morro Bay.